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Hi, I'm Ashley.  

I am a User Experience Designer & Researcher who is passionate about uncovering insights that drive meaningful design decisions that align with business goals.  I have a strong desire to improve overall user experiences while also focusing on accessibility.

A couple of my projects:

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Search & A-Z

This quick turn-around project focused on enhancing the search experience for a nationally recognized health system. Focusing on user behaviors and understanding their needs and frustrations. Before the enhancement project, whether you chose the alphabet or search was a different experience.

My Role

Lead UX Research.

Main Goal

Make finding health-related content easier to search and navigate for patients. Ultimately providing faster access to desired content.

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Admin Project

This was a re-design to an internal tool used on the website. This complex tool is used by marketing, doctors, nurses, etc. Information placed here appears on the main website.

My Role

Main Goal

Determine the best user experience to help make the tool easier to use, especially for those that do not regularly use the tool.

Optimize the experience so more providers would want to use it.

PROJECTS

Some tools I use:

Google Analytics

Google Tag Manager

Microsoft Clarity

Microsoft Teams

Zoom

Playbook UX

Canva

Figma

Miro

Nice to meet you.
I'm skilled in conducting user interviews, usability tests, completing competitive analysis, and enjoy a good challenge.
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